Thursday, July 21, 2011

Showgirls Angry about Resort Fees

Bally's has come up with a viral marketing campaign featuring the Jubilee! showgirls angry about resort fees.

The campaign started out by posting this vague picture on various social media sites:

Then they released these two videos explaining why the showgirls are angry about resort fees, and of course mentioning that Caesars Entertainment properties don't have resort fees.

Today the showgirls were out marching on the street with picket signs "protesting" resort fees. Bally's posted these pictures on Twitter:

UPDATE: Caesars Entertainment has abandoned their no-resort fee policy, and will start charging resort fees on all Las Vegas rooms booked after March 1, 2013.