Tuesday, January 18, 2011

Aria TV Commercial - The Center of Attraction

Aria has a new TV commercial. It shows a couple doing a variety of things, including:

- Checking into the hotel.
- Playing a little roulette.
- Dining at what looks to be a private restaurant.
- Dancing and walking around the property including through the pocket park.
- Setting a bar on fire.
- Swimming in the pool in the middle of the night with their clothes on.

I don't think you're really allowed to do those last two things. The commercial finishes with a few exterior shots of the hotel and a narrator says "The center of attraction has shifted. Aria Resort and Casino at CityCenter Las Vegas."

The song is "Coleen" by The Heavy.

I like this commercial. It shows people having fun at Aria, which isn't something I've seen in previous marketing efforts from them. Even though the commercial is unrealistic with the couple having the hotel to themselves and doing some things that are against the rules, it still makes Aria look like a place to be.

If they were looking to compete with the highly successful Cosmopolitan commercial, I think they did a good job.

Rumor has it the commercial will play during the SAG Awards on January 30th.

UPDATE: April 4, 2011.

I saw this commercial on TV today. It appears they have changed the ending slightly. Instead of saying "The center of attraction has shifted," it now says "The center of Las Vegas has shifted." There's also a graphic on the screen with the new tagline. I'm guessing that some viewers of the first version of the commercial didn't realize this was a Las Vegas hotel.

Celine Dion Tickets Selling Well

Celine Dion is returning to Las Vegas in March, and if early sales are any indication her show will be just as popular as when she left three years ago. Robin Leach is reporting that $10 million dollars in tickets have already been sold for the new Caesars Palace show.

Celine did a long residency in Las Vegas from 2003-2007 performing about 200 shows a year at the Colosseum at Caesars, an arena that was designed specifically for her show. Almost all of the shows sold out despite the fact that tickets averaged $135. This time around Celine will only be doing 70 dates a year, so I would guess ticket sales will remain strong.

The previous show incorporated some acrobatics and other effects. It's unclear whether the new show will have that stuff. I'm guessing it will be a scaled back production, despite the $55-$250 ticket pries.