Wednesday, July 20, 2011

Atlantic City Hilton is now ACH

A couple weeks ago I wrote about how Hilton was terminating their franchise agreement with Las Vegas Hilton at the end of the year.

Now news has surfaced that Atlantic City Hilton is facing the same fate. Except they don't even have until the end of the year, and have already re-branded the hotel as "ACH."

If you go to the Atlantic City Hilton website, you will see that the name ACH has replaced most of the Hilton branding.

David McKee wrote a good article about the name change. He speculates that ACH is likely a temporary placeholder name until the property can be sold off to another company.