Monday, November 09, 2015

W Hotel coming to SLS

Starwood Hotels and Resorts announced on Monday their W Hotel brand will be taking over the Lux tower at SLS Las Vegas. In addition to the W Hotel, SLS will become part of Starwood's Tribute Portfolio.

SLS has been struggling financially since its opening. Something like this needed to happen to give the property some life after controversial leader Sam Nazarian sold off his stake.

While I think bringing the W Hotel into the fold is a good move, I have to wonder if it's the best fit for the property. I assume W guests expect only the best for the top dollar they pay, and I'm not exactly sure SLS is what I think of when I think of top notch Las Vegas luxury.

If anything this tells us that SLS is here to stay though. Parent company Stockbridge wouldn't be making this move if they were ready to bail on the property. It's good to know that they are committed to seeing this through and making the necessary changes to be successful.