Wednesday, September 26, 2012

The D Refunds Bets - Gets Publicity

The D hotel (formerly Fitzgeralds) is making a splash by offering to refund losing wagers on the controversial Packers at Seahawks Monday Night Football game. The game was decided on a blown call by the NFL's replacement referees.

This is a pretty brilliant move by The D's owner Derek Stevens. For a relatively low investment, he is getting a ton of free publicity from sports media outlets around the world.

The D is in the final stages of a transformation that was kicked off when the property was purchased by Stevens' Desert Rock Enterprises about a year ago.