Thursday, April 29, 2010

Camp Vegas

Las Vegas is like a summer camp for adults. This is the premise behind the city's new "Camp Vegas" campaign.

Mayor Oscar Goodman, Holly Madison and Wayne Newton were on hand to "Effectively begin summer in The Entertainment Capital of the World almost two months ahead of the rest of the Northern Hemisphere."

As part of the campaign the famous Las Vegas Sign will be changed to read "Welcome to Fabulous Camp Vegas Nevada" which is sure to confuse many unsuspecting visitors arriving by car. The sign will remain this way for the next 36 hours, or until vandals rip it down, whichever comes first.

To cap off the festivities, traffic along Las Vegas Boulevard was stopped as bikini-clad skydivers descended upon the strip. Plans are in the works to also have skydivers at Wrigley Field and Dodger Stadium inviting fans to start their summer early in Las Vegas.

Source: LVCVA Press Release.
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