Monday, June 01, 2015

Penn buys Tropicana

With the news that Penn National has bought Tropicana, it got me wondering what changes will come to the property. My conclusion: not much. Sure Penn will spend some money to make Tropicana their own, and converting to Marquee Rewards will likely be the first priority, but I don't see Penn making any huge changes in the short term.

Penn bought Tropicana because of location. They needed a Las Vegas Strip property to funnel their loyal mid-level locals players, and Tropicana fits the bill.

Although it's probably not going to change much, it's nice to see Tropicana in the hands of a proven operator like Penn. Nothing against the current (soon to be former) owners, but they just weren't getting it done, despite a recent renovation.