Tuesday, January 11, 2011

MGM Resorts Launches M life

MGM Resorts International has launched their new "M life" loyalty program. The program will have a tier structure consisting of Sapphire, Pearl, Gold and Platinum. Each tier comes with its own set of benefits, including the ability to earn points faster at the Gold and Platinum levels.

Another feature of M life will be the ability to track spending outside of the casino, but that won't be available until later this year.

The new program is being touted as easier to use and more transparent when it comes to knowing exactly what you've earned. You will be able to check your balances a variety of ways, including online, kiosks, at slot machines and even an iPhone app.

M life is also aiming to offer guests rewards that they actually want. If you went to a concert in the past, they might offer you tickets to a concert by a similar artist in the future.

We will have to wait and see how well the new program is implemented, but I think any change is for the better. I never could figure out the old MGM Players Club. It was seemingly impossible to know what comps you had or how much you had to play to get anything. M life looks to be combating some of these problems, so hopefully it's a step in the right direction.

Source: MGM Resorts Press Release.