The concept seems fairly similar to the other burger joints in Vegas. Customers can choose from specialty burgers or can create their own. A mixologist will stir up some tasty beverages and shakes, and i♥burgers will even have its own "fry menu".
When KGB was opening a few months ago at Harrah's I had wondered if the Las Vegas gourmet burger market was becoming a little too saturated. It looks like the answer is no, at least not yet. After all, almost everyone ♥'s a good burger.
Source: i♥burgers Press Release.
