Tuesday, June 01, 2010

Encore Beach Club

The much awaited Encore Beach Club opened Memorial Day weekend. The front part of Encore transformed into a pool and surrounding cabana balconies. It even has a few blackjack tables tucked away from the main action.

The Las Vegas pool party "daylife" concept is a big trend, and EBC will satisfy the high end of this market. From what I have read about the opening the crowd was pretty similar to that of the most popular trendy day clubs like Wet Republic and Liquid.

It will be interesting to see if the upscale pool trend continues. Like the gourmet burger trend I wonder if this niche is becoming over saturated.